skills
Digital Marketing, Platform Strategy, Influencer & Affiliate Marketing, Digital Production, Web & Graphic Design, Media Planning, Photography & Videography, Account Management, Microsoft Office Suite, User Research, Bilingual Communication
Pixie Posas | Owner & Marketing Coordinator
Brand Development • Short-Form Video • Account Management
What started as a creative outlet during the pandemic quickly evolved into a business venture once I realized I could turn a niche passion into a scalable brand. As Founder and Marketing Coordinator, I organically grew my presence to over 40,000 followers by staying ahead of social media trends and analyzing performance metrics to see what truly resonated with my audience. By creating content based on those insights, I produced short-form videos reaching up to 200,000 views, which directly drove a 30% increase in bookings and online sales. Beyond content creation, I took full ownership of account management for more than 50 recurring clients to ensure long-term satisfaction and brand loyalty. This journey allowed me to transform a creative passion into a profitable, data-backed business.
From Creative outlet to scalable brand
While my aesthetic was designed to catch the eye, the strategy was entirely data-driven. I used my TikTok and Instagram analytics to instantly capture my audience’s attention, leveraging viral hooks to scale my reach to over 40,000 followers. By monitoring real-time data, I identified exactly when my audience was most active and timed my uploads to hit that peak. Pairing this prime-time posting with trending audio is what allowed me to consistently land on the for you page and build a massive, organic community.
My Instagram feed served as a professional digital storefront, curated solely to showcase my work and services. I designed the grid to remain polished so that I could build trust with my audience and encourage both new and returning clients to book appointments.
The artistry behind the viral content
The Power of “trust the process”
What kept my content on the #foryoupage wasn't just the finished product, it was the how-to journey. I discovered that my followers were deeply invested in the behind-the-scenes process of my nail artistry, so I shifted my strategy to highlight the step-by-step creation. By actively engaging in the comments and listening to my community, I gained direct insight into exactly what they wanted to see. By focusing on this approach, it didn't just boost my views; it turned casual viewers into a loyal audience who felt like they were a part of the brand’s story.
Real People, Real Results.
What really kept my chair full wasn’t just the final look; it was the long-lasting quality and the trust I built through transparency. I made it a priority to educate my community by sharing the high-end products I used and demonstrating the durability of my work by showing exactly how my nails stood the test of time. This focus on quality and education directly fueled my growth, leading to a 30% increase in both bookings and online press-on sales, as well as a loyal base of 50+ recurring clients.
Montage Nail Supply | Brand Ambassador
Influencer Marketing • Affiliate Strategy • Community Engagement
In 2022, I partnered with Montage Nail Supply to bridge the gap between a local supplier and professional artists. I created high-energy, short-form video content demonstrating their products in real-world settings through my work on clients and custom nail sets. To drive measurable growth, I promoted my personalized affiliate code, ‘Pixie10,’ which was utilized by over 40 unique nail artists for their purchases. This experience allowed me to manage a performance-based partnership where my creative production and community engagement directly supported a local business’s retail sales.
#pIXIE10
Driving a “Must-Have” Hype
My partnership with this local business was all about turning new inventory into instant inspiration. Instead of standard ads, I developed a series of fast-paced tutorials that showcased the potential of their latest collections. By positioning the products as the secret sauce behind my most popular designs, I made the brand's launches feel like a new product trend my followers couldn't wait to hop on. This collaboration was about sparking a need-it-now reaction that drove fellow artists straight to the checkout page and use my #Pixie10 promo code.
Montage Nail Supplies “420 Glitter Line” Short-Form Promotional Video
Montage Nail Supplies “Vibrant Nights Acrylic Powder Line” Short-Form Promotional Video
Family Promise of Orange County | Social Media Marketing Intern
Digital Campaigns • Email Marketing • Non-Profit Growth
In my role as the Social Media Marketing Intern for Family Promise of Orange County, my main objective was to help the non-profit attract the volunteers and donors needed to support families in crisis. I applied visual storytelling and digital campaign management to support a $300,000 fundraising goal, specifically managing the digital promotion for the 14th Annual Gala, which drew over 300 attendees.
My responsibilities included donor account stewardship, where I curated monthly newsletters for 500+ subscribers to deepen engagement with the organization’s mission. Additionally, I handled multimedia production by creating 50+ original graphics and videos using Canva and CapCut to enhance brand exposure.
Designing for a Cause
In my role at Family Promise of Orange County, I had the incredible opportunity to be the creative voice behind our biggest event of the year! I was responsible for the end-to-end digital promotion of the 14th Annual Gala, where my goal was to turn our mission into a visual story that inspired people to give.
I took full ownership of our Instagram and Facebook socials, creating a consistent, professional aesthetic that built excitement leading up to the big night. I also managed communication with our donors by designing and sending out monthly newsletters to our gala guests and top donors.
gala recap video
After the 14th Annual Gala wrapped up, I wanted to make sure our guests left with more than just a memory. I wanted them to feel the impact of their generosity. I took the lead on producing a video that captured the magic, the emotion, and the success of the night.
This video was a strategic "Thank You" sent out to our donors and guests to show them exactly what their support achieved. Using CapCut, I edited together the best moments of the evening, focusing on the community spirit that helped us hit our $300,000 goal. It was the perfect way to close the loop on the campaign and leave our donors feeling inspired for next year!
Trunk or Treat Campaign
This project was a heart-led mission to capture the joyful spirit of Halloween through our Trunk-or-Treat event for the families at the House of Ruth. I took full charge of the social media strategy, focusing on turning an evening of fun costumes and candy into a visual story that connected our donors to the heart of our mission. Below is the event recap Reel I produced to showcase the spirit of the evening, followed by a photography gallery highlighting the genuine moments of joy that made the evening so unforgettable.
